{"id":2060,"date":"2020-05-27T13:51:15","date_gmt":"2020-05-27T13:51:15","guid":{"rendered":"https:\/\/kuvut.com\/business\/?page_id=2060"},"modified":"2026-02-27T01:29:32","modified_gmt":"2026-02-27T01:29:32","slug":"sampling-e-influencer-marketing","status":"publish","type":"page","link":"https:\/\/kuvut.com\/business\/","title":{"rendered":"Direct to Consumer Marketing"},"content":{"rendered":"
[vc_row css=”.vc_custom_1591793848940{margin-top: -40px !important;}” el_id=”quienes-somos”][vc_column][rev_slider_vc alias=”landing”][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWQlMjIlM0UlMEElM0N2aWRlbyUyMHdpZHRoJTNEJTIyMzExJTIyJTIwaGVpZ2h0JTNEJTIyNjQzJTIyJTIwYXV0b3BsYXklMjBsb29wJTIwbXV0ZWQlMjBwbGF5c2lubGluZSUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGa3V2dXQuY29tJTJGYnVzaW5lc3MlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNyUyRmNlbHUtc29sb21wLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUzQyUyRnZpZGVvJTNFJTBBJTNDJTJGZGl2JTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_id=”descubre” css=”.vc_custom_1592395799624{background-color: #ffffff !important;}”][vc_column el_class=”descol1″][wgl_double_headings align=”center” title_color=”#252525″ subtitle_color=”#ff7d00″ title=”Descubre Kuvut”][wgl_spacing spacer_size=”10″ screen_tablet=”767″ responsive_tablet=”true” size_tablet=”10″][vc_row_inner][vc_column_inner width=”5\/6″ offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-1″][vc_column_text]\n

Estas son nuestras 5 fortalezas<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][wgl_spacing spacer_size=”35″ responsive_tablet=”true” size_tablet=”10″][vc_tta_tabs alignment=”center” active_section=”1″][vc_tta_section title=”Nano y Micro Influencers” tab_id=”1559287360410-0e17527f-b019936b-7942″ el_class=”d1″][vc_row_inner content_placement=”top” css=”.vc_custom_1593180205035{margin-top: 37px !important;background-color: #f2f2f2 !important;border-radius: 5px !important;}”][vc_column_inner width=”5\/12″ offset=”vc_col-lg-offset-1 vc_col-lg-3 vc_col-md-offset-1 vc_col-md-4 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1559286656157{padding-right: 0px !important;padding-left: 0px !important;}”][wgl_custom_text font_size=”24″ line_height=”36px”]\n

Especialistas en nano y micro influencers<\/strong><\/h3>\n[\/wgl_custom_text][wgl_spacing spacer_size=”12px”][wgl_custom_text font_size=”16″]Miles de nano y micro influencers pueden participar en las campa\u00f1as para crear UGC y awareness en las redes sociales. Este tipo de influencers, gracias a su proximidad y naturalidad, consiguen un gran engagement y conversi\u00f3n.[\/wgl_custom_text][wgl_spacing spacer_size=”67px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”0″][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-7 vc_col-md-offset-1 vc_col-md-6″ css=”.vc_custom_1595345878297{padding-right: 0px !important;}”][vc_single_image image=”5859″ img_size=”full” alignment=”center”][wgl_spacing spacer_size=”25px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”45″][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”BBDD USERS” tab_id=”1559287408983-165c3d1a-6419936b-7942″ el_class=”d2″][vc_row_inner content_placement=”top” css=”.vc_custom_1593180210665{margin-top: 37px !important;background-color: #f2f2f2 !important;border-radius: 5px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-7 vc_col-md-offset-1 vc_col-md-6″][wgl_image_layers values=”%5B%7B%22thumbnail%22%3A%225851%22%2C%22image_animation%22%3A%22slide_left%22%2C%22image_order%22%3A%221%22%7D%5D” extra_class=”desk”][wgl_spacing spacer_size=”25px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”0″][\/vc_column_inner][vc_column_inner width=”5\/12″ offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-5 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1595346076428{padding-right: 0px !important;}”][wgl_custom_text font_size=”24″ line_height=”36px”]\n

Conocemos a tu consumidor<\/strong><\/h3>\n[\/wgl_custom_text][wgl_spacing spacer_size=”12px”][wgl_custom_text font_size=”16″]Comunidad participativa, diversa y viva. Conseguimos campa\u00f1as que se adaptan a todos los perfiles de participantes y comunicaciones ad-hoc seg\u00fan el perfil de cada usuario.<\/p>\n
    \n
  • +500k usuarios<\/strong> perfilados<\/li>\n
  • +1.200.000 encuestas<\/strong> perfil<\/li>\n
  • +10.000 usuarios<\/strong> nuevos al mes<\/li>\n<\/ul>\n[\/wgl_custom_text][wgl_image_layers values=”%5B%7B%22thumbnail%22%3A%222665%22%2C%22image_animation%22%3A%22slide_left%22%2C%22image_order%22%3A%221%22%7D%5D” extra_class=”mob”][wgl_spacing spacer_size=”67px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”45″][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”BBDD PRODUCTOS” tab_id=”1559287388204-bc422751-32ab936b-7942″ el_class=”d3″][vc_row_inner content_placement=”top” css=”.vc_custom_1593180215237{margin-top: 37px !important;background-color: #f2f2f2 !important;border-radius: 5px !important;}”][vc_column_inner width=”5\/12″ offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-5 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1595346202534{padding-right: 50px !important;padding-left: 23px !important;}”][wgl_spacing spacer_size=”0px”][wgl_custom_text font_size=”24″ line_height=”36px”]\n

    Conocemos el mercado<\/strong><\/h3>\n[\/wgl_custom_text][wgl_spacing spacer_size=”12px”][wgl_custom_text font_size=”16″]Miles de productos han sido analizados y perfilados. Gracias a ello tenemos benchmarks comparativos y NPS seg\u00fan categor\u00edas y subcategor\u00edas de productos.<\/p>\n
      \n
    • +1.600 productos<\/strong> encuestados.<\/li>\n
    • +300 benchmarks<\/strong> comparativos<\/li>\n<\/ul>\n[\/wgl_custom_text][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjYWphcCUyMiUzRUVsJTIwTlBTJTIwc2lydmUlMjBwYXJhJTIwbWVkaXIlMjBsYSUyMGxlYWx0YWQlMjB5JTIwc2F0aXNmYWNjaSVDMyVCM24lMjBkZSUyMHR1JTIwY2xpZW50ZSUyMHklMjBjb21wYXJhcmxvJTIwY29uJTIwdHUlMjBjb21wZXRlbmNpYS4lMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner el_class=”bdpf1″ width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-7 vc_col-md-offset-1 vc_col-md-6″][wgl_spacing spacer_size=”0″ screen_tablet=”767″ responsive_tablet=”true” size_tablet=”30″][vc_single_image image=”2663″ img_size=”full” alignment=”right” css_animation=”fadeInRight” el_class=”bu1″][vc_single_image image=”2664″ img_size=”full” alignment=”right” css_animation=”fadeInUp” el_class=”bu2″][\/vc_column_inner][vc_column_inner el_class=”pimgb” css=”.vc_custom_1594901179727{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”TECNOLOGIA” tab_id=”1559283016538-fdda6b5f-9829936b-7942″ el_class=”d4″][vc_row_inner content_placement=”top” css=”.vc_custom_1593180220651{margin-top: 37px !important;background-color: #f2f2f2 !important;border-radius: 5px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-7 vc_col-md-offset-1 vc_col-md-6″ css=”.vc_custom_1595346240422{padding-left: 15px !important;}”][wgl_image_layers values=”%5B%7B%22thumbnail%22%3A%225856%22%2C%22image_animation%22%3A%22slide_left%22%2C%22image_order%22%3A%221%22%7D%5D” extra_class=”desk”][wgl_spacing spacer_size=”25px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”45″][\/vc_column_inner][vc_column_inner width=”5\/12″ offset=”vc_col-lg-offset-1 vc_col-lg-3 vc_col-md-offset-1 vc_col-md-4 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1595346290825{padding-right: 0px !important;padding-left: 0px !important;}”][wgl_custom_text font_size=”24″ line_height=”36px”]\n

      Kuvut APP<\/strong><\/h3>\n[\/wgl_custom_text][wgl_spacing spacer_size=”12px”][wgl_custom_text font_size=”16″]UX dise\u00f1ada para maximizar interacciones e impactos.
      \nTus objetivos son nuestros logros:<\/p>\n
        \n
      • + 50.800.000<\/strong> Reach RRSS<\/li>\n
      • + 2.300.000 Productos<\/strong> sampleados<\/li>\n
      • + 7.000 Reviews<\/strong> en tiendas online<\/li>\n
      • + 1.500 Estudios de Mercado.<\/strong><\/li>\n<\/ul>\n[\/wgl_custom_text][wgl_image_layers values=”%5B%7B%22thumbnail%22%3A%222608%22%2C%22image_animation%22%3A%22slide_left%22%2C%22image_order%22%3A%221%22%7D%5D” extra_class=”mob”][wgl_spacing spacer_size=”67px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”EXPERIENCIA” tab_id=”1559287443791-73b6305c-97c3936b-7942″ el_class=”d5″][vc_row_inner content_placement=”top” css=”.vc_custom_1593180225481{margin-top: 37px !important;background-color: #f2f2f2 !important;border-radius: 5px !important;}”][vc_column_inner width=”5\/12″ offset=”vc_col-lg-offset-1 vc_col-lg-3 vc_col-md-offset-1 vc_col-md-4 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1559286656157{padding-right: 0px !important;padding-left: 0px !important;}”][wgl_spacing spacer_size=”5px”][wgl_custom_text font_size=”24″ line_height=”36px”]\n

        Plataforma adaptable a tus necesidades<\/strong><\/h3>\n[\/wgl_custom_text][wgl_spacing spacer_size=”12px”][wgl_custom_text font_size=”16″]10 a\u00f1os de experiencia y un equipo t\u00e9cnico in-house profesional y motivado, nos permiten ofrecerte el mejor servicio de m\u00e1rketing colaborativo DTC.<\/p>\n
          \n
        • + 1.600 campa\u00f1as<\/strong> realizadas<\/li>\n
        • 6 integraciones<\/strong> en Webs\/CRM<\/li>\n
        • 7 pa\u00edses<\/strong><\/li>\n<\/ul>\n[\/wgl_custom_text][wgl_spacing spacer_size=”67px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”0″][\/vc_column_inner][vc_column_inner el_class=”expf1″ width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-7 vc_col-md-offset-1 vc_col-md-6″][wgl_image_layers values=”%5B%7B%22thumbnail%22%3A%222160%22%2C%22image_animation%22%3A%22slide_left%22%2C%22image_order%22%3A%221%22%7D%5D”][wgl_spacing spacer_size=”25px” screen_tablet=”767″ responsive_tablet=”true” size_tablet=”45″][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][wgl_spacing spacer_size=”20px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1593002194868{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/06\/fondo2.jpg?id=2336) !important;}” el_class=”frase1″][vc_column][vc_column_text]\n

          Gracias a nuestro software, nuestra app y una gran comunidad, podemos crear cualquier campa\u00f1a de Direct To Consumer & Influencer Marketing adaptada a tu objetivo y presupuesto<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1593093195992{padding-bottom: 40px !important;background-color: #ffffff !important;}” el_id=”servicios”][vc_column][wgl_double_headings align=”center” title_color=”#252525″ subtitle_color=”#5e9abc” title=”Nuestros Servicios”][vc_column_text]\n

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          Realizamos desde integraciones completas de nuestra tecnolog\u00eda en las plataformas de CRM de nuestros clientes (Nestl\u00e9 o Henkel) hasta campa\u00f1as espec\u00edficas para lograr estudios de mercado, samplings, cashbacks, WOMs\u2026 \u00a1Nuestros logros son vuestros \u00e9xitos!<\/span>[\/vc_column_text][wgl_spacing spacer_size=”20″][wgl_button button_text=”Ver m\u00e1s testimonials” size=”m” border_radius=”50″ align=”center” border_width=”” customize=”gradient” text_color=”#ffffff” text_color_hover=”#ffffff” bg_gradient_start=”#5e9abc” bg_gradient_end=”#446789″ bg_gradient_start_hover=”#446789″ bg_gradient_end_hover=”#5e9abc” border_gradient_start=”#5e9abc” border_gradient_end=”#446789″ border_gradient_start_hover=”#446789″ border_gradient_end_hover=”#5e9abc” link=”url:https%3A%2F%2Fkuvut.com%2Fbusiness%2Ftestimonios%2F|||”][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-8″][wgl_testimonials item_type=”author_top_inline” item_grid=”2″ pag_type=”line_circle” 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spacer_size=”30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_id=”faqs” css=”.vc_custom_1591709413780{background-color: #f4f6fd !important;}”][vc_column][wgl_spacing spacer_size=”10″][wgl_double_headings title_tag=”h2″ title_color=”#252525″ subtitle_color=”#5e9abc” title=”Dudas sobre nuestro Direct to Consumer & Influencer Marketing” responsive_font=”true” font_size_mobile=”28″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1591709417377{background-color: #f4f6fd !important;}”][vc_column][vc_tta_accordion c_position=”right” active_section=”1″][vc_tta_section title=”\u00bfC\u00f3mo capt\u00e1is a los usuarios?” tab_id=”1542092127324-8833286f-ec7f7d72-223b189c-ab2c9b4e-43a7″][vc_column_text]Nutrimos constantemente nuestra BBDD gracias a:<\/span><\/p>\n

            \n
          1. Colaboraciones con Glovo, eCooltra, freenow, influencers,\u2026<\/span><\/li>\n
          2. Sampling mediante m\u00e1quinas Kuvut en centros comerciales<\/span><\/li>\n
          3. Cashbacks en supermercados<\/span><\/li>\n
          4. Member Get Member en Kuvut APP<\/span><\/li>\n<\/ol>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”\u00bfPor qu\u00e9 es mejor una plataforma centrada en el consumidor y no en un servicio?” tab_id=”1542092427298-c97d41df-3ff57d72-223b189c-ab2c9b4e-43a7″][vc_column_text]Utilizando nuestra gran <\/span>BBDD<\/b> y nuestra <\/span>tecnolog\u00eda<\/b>, podemos realizar campa\u00f1as con objetivos muy diversos, adaptadas a casi cualquier perfil.\u00a0 Gracias a ello, siempre tenemos miles de participantes interesados en <\/span>Direct to Consumer Marketing<\/b> para <\/span>descubrir<\/b> (y posteriormente <\/span>hablar<\/b>) sobre nuevos productos, asegurando los <\/span>mejores resultados<\/b> sean cuales sean tus objetivos y target.<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”\u00bfC\u00f3mo podemos tener tantos datos del consumidor?” tab_id=”1542092572418-44182b83-f2f47d72-223b189c-ab2c9b4e-43a7″][vc_column_text]Peri\u00f3dicamente realizamos encuestas de perfil mediante nuestra APP: Kuvut.<\/span><\/p>\n

            Adem\u00e1s, gracias a que realizamos una amplia variedad de campa\u00f1as, interactuamos continuamente con nuestra BBDD y obtenemos informaci\u00f3n sobre el comportamiento y perfil de los usuarios. Esto nos permite conseguir resultados sobre KPIs excelentes.<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”\u00bfC\u00f3mo incentiv\u00e1is a los usuarios?” tab_id=”1542092588350-19709378-a4937d72-223b189c-ab2c9b4e-43a7″][vc_column_text]\u2013\u00a0Recompensas tangibles: <\/b>En la mayor\u00eda de campa\u00f1as damos la posibilidad de probar nuevos productos y\/o ganar monedas virtuales \u201cKuvis\u201d canjeables por premios y regalos.<\/span><\/p>\n

            \u2013\u00a0Recompensas emocionales:\u00a0<\/b>Ser el primero\u00a0 en conocer y explicar una novedad en su\u00a0 etorno, as\u00ed como sentirse parte de las marcas sinti\u00e9ndose escuchado y valorado, es otra de las cosas que incentivan a nuestros usuarios a participar en nuestras campa\u00f1as. Adem\u00e1s, nuestro programa de fidelizaci\u00f3n les permite obtener puntos, subir niveles y ganar medallas seg\u00fan su implicaci\u00f3n y sus m\u00e9ritos.<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”\u00bfC\u00f3mo ten\u00e9is segmentada la comunidad?” tab_id=”1542092600249-855623ba-84cf7d72-223b189c-ab2c9b4e-43a7″][vc_column_text]Seg\u00fan sus h\u00e1bitos de compra y consumo, seg\u00fan su perfil sociodemogr\u00e1fico y seg\u00fan su historial\/perfil en Kuvut (Vips, influencers, fot\u00f3grafos, brand lovers\u2026)<\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”\u00bfC\u00f3mo comunic\u00e1is mi campa\u00f1a a los usuarios?” tab_id=”1591635937161-5c9ef5e7-f0bb”][vc_column_text]La comunicaci\u00f3n se realiza en el lanzamiento y durante las diversas fases de la campa\u00f1a a trav\u00e9s de:
            \nWeb push<\/strong> notifications + app push<\/strong> notifications + Emailing<\/strong>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][wgl_spacing spacer_size=”30″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1593626891022{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/06\/fondo2.jpg?id=2336) !important;}” el_class=”frase2″][vc_column][vc_column_text]\n

            \u201cLas campa\u00f1as Direct to Consumer colocan a los consumidores en el centro y pasan a formar parte del marketing de la marca\u201d.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=”contacto”][vc_column width=”2\/5″][wgl_double_headings title_color=”#252525″ subtitle_color=”#5e9abc” title=”Contacto”][wgl_spacing spacer_size=”20px”][wgl_custom_text font_size=”18″]Si est\u00e1s interesado en nuestros servicios, desde integraciones ad-hoc de nuestra tecnolog\u00eda en tu plataforma de CRM, hasta campa\u00f1as espec\u00edficas de WOM, Sampling, Influencer Marketing, Estudio de Mercado o Reviews, \u00a1Agenda una reuni\u00f3n o contacta por formulario y empezaremos a trabajar para cumplir tus objetivos![\/wgl_custom_text][wgl_spacing spacer_size=”21″][\/vc_column][vc_column width=”3\/5″ css=”.vc_custom_1542726949648{margin-top: 11px !important;}”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjb250YnV0JTIyJTNFJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJjb250YnV0LWljJTIyJTIwaWQlM0QlMjJjb250Zi1idXQlMjIlM0UlMEElM0NpbWclMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRmt1dnV0LmNvbSUyRmJ1c2luZXNzJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDMlMkZpY29ub3MtZm9ybXVsYXJpby0ucG5nJTIyJTIwJTJGJTNFJTBBJTNDYnV0dG9uJTNFQ29udGFjdGFyJTIwcG9yJTIwZm9ybXVsYXJpbyUzQyUyRmJ1dHRvbiUzRSUwQSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_column_text css=”.vc_custom_1615465008590{padding-top: 30px !important;padding-right: 38px !important;padding-bottom: 5px !important;padding-left: 38px !important;border-radius: 5px !important;}” el_class=”box-shadow” el_id=”contform”]\n

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