{"id":3195,"date":"2020-08-31T18:05:31","date_gmt":"2020-08-31T18:05:31","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=3195"},"modified":"2021-03-08T14:36:27","modified_gmt":"2021-03-08T14:36:27","slug":"sampling-con-glovo","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/sampling-con-glovo\/","title":{"rendered":"\u00bfYa conoces sobre el sampling con Glovo?"},"content":{"rendered":"\n<p>Cuando una marca necesita dar a conocer su producto, sin importar que este deba llegar a manos de los consumidores estando a temperatura ambiente, refrigerado o freezado, el <strong>canal de sampling<\/strong> perfecto es <strong>Glovo<\/strong>. Te contamos por qu\u00e9 ello es as\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/09\/blog-interno-Glovo.jpg\" alt=\"Glovo &amp; Kuvut\" class=\"wp-image-3255 lazyload\" width=\"1163\" height=\"465\" title=\"Glovo &amp; Kuvut\" data-srcset=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/09\/blog-interno-Glovo.jpg 870w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/09\/blog-interno-Glovo-300x120.jpg 300w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/09\/blog-interno-Glovo-768x307.jpg 768w\" data-sizes=\"(max-width: 1163px) 100vw, 1163px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1163px; --smush-placeholder-aspect-ratio: 1163\/465;\" \/><\/figure>\n\n\n\n<p>Con los siguientes datos, podr\u00e1s descubrir de manera clara a qu\u00e9 nos referimos cuando decimos que el <strong>sampling con Glovo  <\/strong>es una gran y fruct\u00edfera alternativa: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los&nbsp; usuarios de <strong>Glovo <\/strong>tienen en promedio <strong>35,5 a\u00f1os<\/strong>.&nbsp;<\/li><li>Un detalle m\u00e1s que interesante, es el hecho de que al menos el<strong> 60% de sus clientes conviven con 3 o m\u00e1s personas en sus hogares<\/strong>, lo que ampl\u00eda el rango de impacto.<\/li><li>Para <strong>Madrid y Barcelona<\/strong>, Glovo pone a disposici\u00f3n de la campa\u00f1a de <strong>sampling<\/strong> sus 4 dark kitchens y sus 4 dark stores. De esta manera, se logra una efectiva distribuci\u00f3n de las muestras.&nbsp;<\/li><\/ul>\n\n\n\n<p>Con una inversi\u00f3n m\u00ednima que va desde los 0,40\u20ac por unidad repartida, las marcas pueden aprovechar los <strong>repartos de Glovo<\/strong> para dar a conocer sus productos, generar impacto y hacer crecer las ventas.&nbsp;<\/p>\n\n\n\n<p>Gracias al <strong>sampling<\/strong> que realizamos entre <strong>Glovo y Kuvut<\/strong>, logramos repartir un m\u00ednimo de 20 mil unidades por quincena con duplicidad \u00ednfima.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-sampling-con-glovo-y-kuvut\">Sampling con Glovo y Kuvut<\/h2>\n\n\n\n<p>Durante el a\u00f1o 2019 ya se ven\u00eda viendo una gran tendencia al aumento en compras para ser entregadas a domicilio. Pero fue a principios de este 2020 que, seg\u00fan datos ofrecidos por Kantar, el volumen de <strong>compras por delivery<\/strong> represent\u00f3 el 70% del total de las adquisiciones por parte de los consumidores. Claro que ello se debi\u00f3, en gran medida, al encierro impuesto por COVID-19. Pero hemos podido determinar a partir de nuestro <strong><a href=\"https:\/\/kuvut.com\/business\/panel-de-consumo\/\">panel de consumo<\/a><\/strong> que es una tendencia que, con muchas probabilidades, se mantendr\u00e1 por un largo tiempo.<\/p>\n\n\n\n<p><strong>Desde Kuvut nos encargamos de poner en marcha el sampling que las marcas necesitan<\/strong>.  \u00bfDeseas dar a conocer alg\u00fan producto al mundo? <a href=\"https:\/\/kuvut.com\/\">Cont\u00e1ctanos y cu\u00e9ntanos<\/a>, para que podamos poner el engranaje a trabajar a tu favor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando una marca necesita dar a conocer su producto, sin importar que este deba llegar a manos de los consumidores estando a temperatura ambiente, refrigerado o freezado, el canal de sampling perfecto es Glovo. Te contamos por qu\u00e9 ello es as\u00ed. Con los siguientes datos, podr\u00e1s descubrir de manera clara a qu\u00e9 nos referimos cuando [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[122,123],"class_list":["post-3195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sampling","tag-glovo-y-kuvut","tag-sampling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfYa conoces sobre el sampling con Glovo? - Kuvut<\/title>\n<meta name=\"description\" content=\"El 70% de las compras fueron realizdas por delivery. Por ello, el sampling con Glovo se convirti\u00f3 en el canal perfecto para llevar muestras. 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