{"id":4675,"date":"2020-12-28T13:50:52","date_gmt":"2020-12-28T13:50:52","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=4675"},"modified":"2021-03-08T14:01:02","modified_gmt":"2021-03-08T14:01:02","slug":"word-of-mouth-strategies","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/","title":{"rendered":"How Experimental Marketing Enhances WOM: Word Of Mouth"},"content":{"rendered":"\n<p>Consumers speak and, now more than ever, they dare to tell the world the good things about products\u2026 in ingenious and attractive ways. What\u2019s truly interesting about this, is that when a consumer finds something to be amazing, they don\u2019t doubt to encourage their close ones to try the same. In the wake of this, WOM (Word Of Mouth) strategies are perceived by FMGC brands professionals as one of most efficient marketing tactics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/12\/Word-of-mouth-maketing.png\" alt=\"Word of Mouth Marketing recommendation\" class=\"wp-image-4676 lazyload\" width=\"1000\" height=\"400\" data-srcset=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/12\/Word-of-mouth-maketing.png 870w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/12\/Word-of-mouth-maketing-300x120.png 300w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/12\/Word-of-mouth-maketing-768x307.png 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/400;\" \/><\/figure>\n\n\n\n<p>On this post, we will tell you about how this <a href=\"https:\/\/kuvut.com\/business\/en\/influencer-marketing-en\/\">marketing strategy<\/a> (WOM) has been one of the most chosen for years, how it has mutated through time and, why it is so important for brands to do WOM (Word of Mouth) activities, meaning\u2026 what makes this kind of marketing so outstanding?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-how-was-wom-carried-out-in-the-past\">How Was WOM Carried Out In The Past?<\/h2>\n\n\n\n<p>Years ago, product recommendation generated through this marketing strategy consisted mainly of a real conversation (face to face), meaning, one person told others, for instance, about how exquisite were those new cookies they tasted at a close-by supermarket.<\/p>\n\n\n\n<p>With the emergence of social media, everything changed. Nowadays, the reach a WOM (Word of Mouth) action has is way superior than what we used to know. Now, when a consumer uses social media to share their experience with one brand (tweeting, sharing something on Facebook, on their Instagram stories or making a fun Tik Tok video), the impacts are multiplied by thousands.<\/p>\n\n\n\n<p>So, today, doing a WOM campaign implies that consumer speak about the products sharing content with an image of the brand or related to it, making recommendations and reviews online\u2026 anyways\u2026 generating material to be shared on their social media impacting hundreds of thousands of people.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-why-is-wom-word-of-mouth-advertising-so-important\">Why Is WOM (Word Of Mouth) Advertising So Important?<\/h2>\n\n\n\n<p>Well, the answer to that question comes from you making yourself the following questions: if your friend recommends a clothing store with excellent prices and great quality, would you like to see it? or would you consider to buy there? Another: if your mother, your father or one of your siblings tell you they have tasted a food brand they have loved and has made their lunches a more practical experience, wouldn\u2019t you want to try it too? There is the answer to why WOM Word of Mouth is important.<\/p>\n\n\n\n<p>It is definitely an invaluable marketing strategy, that allows to increase brand knowledge and the number of testing \/ buying (they will buy your product to test it because certain person recommended it).<\/p>\n\n\n\n<p>As a matter of fact, a study conducted by Nielsen, reveals that <strong>92% of all consumers trust more in the recommendation of family and friends than on daily adverting<\/strong> (marketing campaigns on radio, TV, Out of Home advertising\u2026) Also, it detected that 76% of people trust on online reviews (rates &amp; reviews) almost with the same certainty offered by their loved ones.<\/p>\n\n\n\n<p>So, definitely, there is no doubt that a <a href=\"https:\/\/kuvut.com\/business\/word-of-mouth-quaker\">WOM Word Of Mouth strategy<\/a> is one of the best tools to positively influence in the minds of potential consumers, about what the brand is and its products.<\/p>\n\n\n\n<p>Keep in mind that, to a bigger number of people talking about your brand (online and offline), there will be more brand knowledge and awareness which, consequently will attract a bigger number of potential customers towards the supermarket perches looking for your product.<\/p>\n\n\n\n<p>Finally, there is only one more thing left to say: spreading the word on a good product or brand, is what will allow it to stand out over their competitors and will boost it to the top of the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers speak and, now more than ever, they dare to tell the world the good things about products\u2026 in ingenious and attractive ways. What\u2019s truly interesting about this, is that when a consumer finds something to be amazing, they don\u2019t doubt to encourage their close ones to try the same. In the wake of this, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[],"class_list":["post-4675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Experimental Marketing Enhances WOM: Word Of Mouth - Kuvut<\/title>\n<meta name=\"description\" content=\"WOM or word of mouth strategies are perceived by FMGC brand professionals as one of the most effective marketing tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Experimental Marketing Enhances WOM: Word Of Mouth - Kuvut\" \/>\n<meta property=\"og:description\" content=\"WOM or word of mouth strategies are perceived by FMGC brand professionals as one of the most effective marketing tactics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuvut\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T13:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T14:01:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/12\/boca-a-boca.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bensy Kuvut\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bensy Kuvut\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/\"},\"author\":{\"name\":\"Bensy Kuvut\",\"@id\":\"https:\/\/kuvut.com\/business\/#\/schema\/person\/8f7e2ab84fcc7864541ce62fe0dd8307\"},\"headline\":\"How Experimental Marketing Enhances WOM: Word Of Mouth\",\"datePublished\":\"2020-12-28T13:50:52+00:00\",\"dateModified\":\"2021-03-08T14:01:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/\"},\"wordCount\":601,\"publisher\":{\"@id\":\"https:\/\/kuvut.com\/business\/#organization\"},\"image\":{\"@id\":\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2020\/12\/boca-a-boca.png\",\"articleSection\":[\"WOM\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/\",\"url\":\"https:\/\/kuvut.com\/business\/en\/word-of-mouth-strategies\/\",\"name\":\"How Experimental Marketing Enhances WOM: Word Of Mouth - 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