{"id":5198,"date":"2021-02-01T10:45:15","date_gmt":"2021-02-01T10:45:15","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=5198"},"modified":"2021-07-19T13:10:58","modified_gmt":"2021-07-19T13:10:58","slug":"sampling-marketing","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/sampling-marketing\/","title":{"rendered":"Sampling marketing: una pr\u00e1ctica efectiva, 100% probado"},"content":{"rendered":"\r\n

El sampling marketing<\/strong> es una herramienta de publicidad muy potente para las marcas. Aunque pasan los a\u00f1os, esta acci\u00f3n no pasa de moda ni sus resultados se ven disminuidos.\u00a0<\/p>\r\n\r\n\r\n\r\n

\r\n
\"Sampling<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

En general, los profesionales que ocupan cargos en el \u00e1rea de marketing, tienen muy en claro que hacer sampling<\/strong><\/a> es la manera m\u00e1s efectiva de incentivar la prueba y la compra de cara al consumidor<\/em>. Aun as\u00ed, son muchos los especialistas que se siguen preguntando: \u00bfvale la pena la inversi\u00f3n en muestras gratis? <\/em><\/strong>Te contamos por qu\u00e9 S\u00cd.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n

Mirada Kuvutiana + estudios que respaldan el sampling marketing<\/h2>\r\n\r\n\r\n\r\n

En Kuvut somos expertos en Direct To Consumer Marketing<\/strong><\/a>\u00a0 y hemos llevado adelante cientos de samplings en todas sus variables<\/a><\/strong>: sampling en supers, home delivery, on the go sampling, muestras en centros comerciales con m\u00e1quinas Kuvut\u2026 podemos asegurar, basados en nuestra experiencia, que los resultados siempre son positivos y se cumplen los objetivos planteados al inicio de la campa\u00f1a<\/strong>. De hecho, las marcas a corto plazo pueden trackear un incremento en sus ventas posteriormente a dichas acciones de marketing.\u00a0<\/p>\r\n\r\n\r\n\r\n

\u00a0El muestreo de productos es una t\u00e9cnica de promoci\u00f3n de ventas que da a los consumidores la oportunidad de tener una experiencia directa y, quiz\u00e1s la primera, con un producto. Es una manera efectiva para lograr que las marcas se promocionen e impulsen las ventas<\/em>.<\/p>\r\n\r\n\r\n\r\n

Empresas como Revlon y Coca Cola se han valido a lo largo de los a\u00f1os de campa\u00f1as agresivas de sampling<\/strong> (decenas de miles de muestras gratis entregadas a los consumidores) y hoy lideran el campo en sus respectivas industrias. Con ello, podemos decir que est\u00e1 pr\u00e1cticamente demostrado el \u00e9xito del modelo de publicidad en cuesti\u00f3n.<\/p>\r\n\r\n\r\n\r\n

Investigaciones recientes llevadas a cabo por Knowledge Networks, destacan lo siguiente:<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Hay m\u00e1s: son muchos los analistas que dejan en claro que entregar muestras a los consumidores es una acci\u00f3n eficaz<\/strong> para promover la compra, a\u00fan cuando se presenta como una \u201cpr\u00e1ctica de marketing antigua\u201d. Esto est\u00e1 respaldado con un an\u00e1lisis de acciones de sampling llevadas a cabo para Costco<\/a>, el que revela que al hacerse muestreo de pizzas congeladas las ventas subieron un 600%, en vinos un 300%, hubo un aumento de 100% en la venta de quesos y de un 70% tras sampling de cervezas<\/strong>.\u00a0<\/p>\r\n\r\n\r\n\r\n

Si deseas hacer sampling con productos de tu marca, \u00a1cont\u00e1ctanos<\/a>!\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

El sampling marketing es una herramienta de publicidad muy potente para las marcas. Aunque pasan los a\u00f1os, esta acci\u00f3n no pasa de moda ni sus resultados se ven disminuidos.\u00a0 En general, los profesionales que ocupan cargos en el \u00e1rea de marketing, tienen muy en claro que hacer sampling es la manera m\u00e1s efectiva de incentivar […]<\/p>\n","protected":false},"author":2,"featured_media":5203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[123],"class_list":["post-5198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sampling","tag-sampling"],"yoast_head":"\nSampling marketing: una pr\u00e1ctica efectiva, 100% probado - Kuvut<\/title>\n<meta name=\"description\" content=\"Sampling marketing: una acci\u00f3n de marketing que sigue siendo muy efectiva a la hora de convencer al consumidor de que tu prodcuto es el mejor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvut.com\/business\/sampling-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sampling marketing: una pr\u00e1ctica efectiva, 100% probado - 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