{"id":6909,"date":"2021-07-30T13:27:45","date_gmt":"2021-07-30T13:27:45","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=6909"},"modified":"2021-07-30T13:27:45","modified_gmt":"2021-07-30T13:27:45","slug":"un-sampling-adapte-au-monde-moderne","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/fr\/un-sampling-adapte-au-monde-moderne\/","title":{"rendered":"Un “sampling” adapt\u00e9 au monde moderne"},"content":{"rendered":"

En anglais, “sample” signifie \u00e9galement \u00e9chantillon ou test. Une technique plus ancienne que la t\u00e9l\u00e9vision et qui s’est av\u00e9r\u00e9e efficace pour les marques afin de promouvoir le lancement d’un nouveau produit ou d’une nouvelle gamme d’un produit d\u00e9j\u00e0 sur le march\u00e9.<\/span>\""sampling"Dans le pass\u00e9<\/i><\/b>, l’<\/span>\u00e9chantillonnage<\/b> consistait \u00e0 faire go\u00fbter aux consommateurs et aux clients potentiels des produits d’\u00e9picerie ou des boissons par une personne pr\u00e9sente dans le supermarch\u00e9. <\/span>Aujourd’hui<\/i><\/b>, l’sampling (\u00e9chantillonnage) est pr\u00e9sent dans les foyers des consommateurs, sur leurs t\u00e9l\u00e9phones, sur Internet et tout est \u201c\u00e0 tester\u201d, du th\u00e9\u00e2tre aux produits d\u2019entretien et de toilette… jusqu’aux jeux vid\u00e9o !<\/span><\/p>\n

Oui, c’est une technique qui existe depuis de nombreuses ann\u00e9es dans le monde du marketing, mais elle n’est pas rest\u00e9e comme \u00e7a par pure inertie : <\/span>l’\u00e9chantillonnage s’est adapt\u00e9 aux changements socioculturels et aux besoins des marques<\/b>.\u00a0<\/span><\/p>\n

Il est clair que l’<\/span><\/i>\u00e9mergence de l’internet<\/span><\/i><\/a> a marqu\u00e9 un avant et un apr\u00e8s dans les strat\u00e9gies publicitaires. Sans parler de l’apparition des r\u00e9seaux sociaux. L’sampling a d\u00fb s’adapter \u00e0 la nouvelle r\u00e9alit\u00e9 pour rester un type de promotion efficace.<\/span><\/i><\/p>\n

Aujourd’hui<\/b>, les consommateurs peuvent s’inscrire pour essayer les produits qui les int\u00e9ressent et les marques peuvent offrir des \u00e9chantillons avec une grande port\u00e9e gr\u00e2ce \u00e0 des campagnes de marketing par courriel, sur les r\u00e9seaux sociaux, en envoyant des notifications sur les t\u00e9l\u00e9phones portables des consommateurs et m\u00eame en faisant livrer les \u00e9chantillons <\/span>directement \u00e0 leur domicile<\/span><\/a>.\u00a0<\/span><\/p>\n

L’impact d’une <\/span>campagne d’\u00e9chantillonnage<\/b> est aujourd’hui incroyable. Il ne s’agit plus seulement de leur donner un avant-go\u00fbt et de prier pour qu’ils ach\u00e8tent le produit, mais les marques ont d\u00e9sormais la possibilit\u00e9 d’obtenir un meilleur retour sur investissement, gr\u00e2ce, entre autres, \u00e0 la r\u00e9ponse des consommateurs \u00e0 des enqu\u00eates sur le produit\/la marque, aux \u00e9valuations, au partage de l’exp\u00e9rience avec le produit sur les r\u00e9seaux sociaux…<\/span><\/p>\n

Comment avons-nous r\u00e9volutionn\u00e9 la fa\u00e7on de pr\u00e9lever des \u00e9chantillons chez Kuvut ?<\/b><\/h2>\n

Nous avons fait en sorte que les marques puissent avoir un impact sur un public segment\u00e9 et tr\u00e8s participatif. La mise au point du logiciel Kuvut permet de <\/span>segmenter et de cibler au maximum les consommateurs<\/b>, afin que les \u00e9chantillons atteignent exactement le <\/span>profil d’acheteur<\/b> que la marque souhaite toucher.<\/span><\/p>\n

Nous sommes une plateforme de <\/span>Direct To Consumer Marketing<\/b> avec <\/span>+500K consommateurs \u00e0 travers l’Europe<\/b>. Les gens s’inscrivent, remplissent des formulaires avec leurs donn\u00e9es, et participent en remplissant des enqu\u00eates, en donnant des avis, en partageant du contenu sur leurs r\u00e9seaux sociaux… et plus encore !<\/span>\"typesNous avons vu que <\/span>la cl\u00e9 d’un \u00e9chantillonnage r\u00e9ussi<\/b> est de miser sur le consommateur comme protagoniste des campagnes. Ainsi, si nous faisons de l’<\/span>\u00e9chantillonnage \u00e0 domicile<\/b><\/a>, nous inviterons les personnes qui ont re\u00e7u l’\u00e9chantillon \u00e0 partager leur exp\u00e9rience avec leur monde en ligne ; si nous faisons de l’<\/span>\u00e9chantillonnage dans des distributeurs d’\u00e9chantillons<\/b><\/a> (\u00e9chantillonnage en magasin), nous mettrons un photocall pour que les participants puissent prendre des photos amusantes et les partager sur les r\u00e9seaux sociaux ; de m\u00eame pour les campagnes de <\/span>covoiturage et de motosharing<\/b>…\u00a0<\/span><\/p>\n

Avec notre aide lors de vos actions d’\u00e9chantillonnage, il ne s’agira plus de distribuer l’\u00e9chantillon en priant pour que le consommateur ach\u00e8te et que l’investissement ne soit pas gaspill\u00e9. Nous nous chargeons d’amplifier les impacts en r\u00e9alisant des actions utiles pour la marque de la part des consommateurs : CGU, avis, r\u00e9ponse aux enqu\u00eates NPS ?<\/span><\/p>\n

Chez Kuvut, nous avons 3 types d’\u00e9chantillonnage (sampling) afin que les marques puissent choisir l’action qui correspond le mieux \u00e0 leurs besoins :<\/span><\/p>\n

\u00c9chantillonnage \u00e0 domicile<\/span><\/a> : Glovo, \u00e0 partir de la base de donn\u00e9es Kuvut et de la Kuvutbox.<\/span><\/p>\n

\u00c9chantillonnage en magasin<\/span><\/a> : distributeurs d’\u00e9chantillons et dans les supermarch\u00e9s.<\/span><\/p>\n

\u00c9chantillonnage sur la route<\/span><\/a> : covoiturage et de motosharing.<\/span><\/p>\n

Pour en savoir plus sur nos services, <\/span>contactez-nous<\/span><\/a> !<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

En anglais, “sample” signifie \u00e9galement \u00e9chantillon ou test. Une technique plus ancienne que la t\u00e9l\u00e9vision et qui s’est av\u00e9r\u00e9e efficace pour les marques afin de promouvoir le lancement d’un nouveau produit ou d’une nouvelle gamme d’un produit d\u00e9j\u00e0 sur le march\u00e9.Dans le pass\u00e9, l’\u00e9chantillonnage consistait \u00e0 faire go\u00fbter aux consommateurs et aux clients potentiels des […]<\/p>\n","protected":false},"author":2,"featured_media":6906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[317],"class_list":["post-6909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-par-echantillonnage","tag-echantillonnage"],"yoast_head":"\nUn "sampling" adapt\u00e9 au monde moderne - Kuvut<\/title>\n<meta name=\"description\" content=\""Sampling" adapt\u00e9 au monde moderne: \u00e9chantillonnage r\u00e9ussi est de miser sur le consommateur comme protagoniste des campagnes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvut.com\/business\/fr\/un-sampling-adapte-au-monde-moderne\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un "sampling" adapt\u00e9 au monde moderne - 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