{"id":6975,"date":"2021-08-06T13:38:44","date_gmt":"2021-08-06T13:38:44","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=6975"},"modified":"2021-08-06T13:45:08","modified_gmt":"2021-08-06T13:45:08","slug":"como-la-covid-19-impacto-en-el-marketing-con-influencers","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/como-la-covid-19-impacto-en-el-marketing-con-influencers\/","title":{"rendered":"C\u00f3mo la Covid-19 impact\u00f3 en el Marketing con Influencers"},"content":{"rendered":"

No es ninguna novedad que la aparici\u00f3n del coronavirus signific\u00f3 un cambio para toda la humanidad. Modific\u00f3 la forma en que nos comunicamos, nos educamos, trabajamos e incluso c\u00f3mo nos entretenemos.\u00a0<\/span><\/p>\n

Por supuesto que ello tambi\u00e9n gener\u00f3 una transformaci\u00f3n que no pas\u00f3 desapercibida, en la forma en que las marcas deb\u00edan llegar a su p\u00fablico objetivo, por lo que, sin lugar a dudas, tambi\u00e9n <\/span>cambi\u00f3 la forma de hacer marketing<\/b>.\"ElSeg\u00fan el <\/span>informe Digital 2021 elaborado por Hootsuite y We are social<\/span><\/a>, <\/span>las<\/span> redes sociales<\/b> resultaron ser la soluci\u00f3n que necesitaban las personas para sobrellevar la crisis sanitaria desde sus hogares. Tanto es as\u00ed, que <\/span>su utilizaci\u00f3n se increment\u00f3 en un 13%<\/b> a nivel mundial<\/b> (desde enero del 2020 con respecto a enero del 2021). El motivo de este crecimiento: desde ellas se puede socializar, trabajar, educarse y entretenerse.<\/span><\/p>\n

A nivel mundial, <\/span>las RRSS m\u00e1s utilizadas<\/b> fueron <\/span>Facebook<\/b> (2.740 mill de usuarios), <\/span>YouTube<\/b> (2.291 mill de usuarios) y <\/span>WhatsApp <\/b>(2.000 mill de usuarios).<\/span><\/p>\n

Como conclusi\u00f3n, el informe establece que <\/span>todas las plataformas han incrementado su penetraci\u00f3n, tiempo de uso y cantidad de usuarios<\/b>.<\/span>\"Las<\/span><\/p>\n

<\/h2>\n

<\/h2>\n

 <\/p>\n

\u00bfQu\u00e9 pas\u00f3 con las redes sociales en Espa\u00f1a?<\/span><\/h2>\n

En Espa\u00f1a, los usuarios de redes sociales se incrementaron en un<\/span> 27,6%.\u00a0<\/b><\/p>\n

Cada d\u00eda, casi el<\/span> 90% de los usuarios de Internet usan WhatsApp<\/b>, siendo esta la red social m\u00e1s utilizada en nuestro pa\u00eds. En segundo lugar se ubica YouTube, en tercero Facebook, y en una cuarta posici\u00f3n aparece Instagram (seg\u00fan el Informe Digital 2021 anteriormente mencionado).\u00a0<\/span><\/p>\n

En promedio, los espa\u00f1oles navegan unas 6hs 11 minutos diariamente.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

Pandemia: adaptaci\u00f3n y mucho marketing con influencers<\/span><\/h2>\n

El apogeo de las redes sociales sobre el que venimos hablando y la incertidumbre que se vivi\u00f3 durante todo este periodo pand\u00e9mico, e incluso la imposibilidad de hacer marketing de la forma en que se hac\u00eda pre-Covid: en espacios p\u00fablicos, en eventos, etc…, <\/span>forz\u00f3 a las marcas a fortalecer su inversi\u00f3n y estrategias de marketing con influencers<\/b>.\u00a0<\/span><\/p>\n

Es que, y casi como de golpe y al un\u00edsono, todos nos dimos cuenta de que los <\/span>influencers <\/b>eran, m\u00e1s que nunca, <\/span>la alternativa perfecta para llegar al p\u00fablico de manera natural, creativa y aut\u00e9ntica<\/span><\/a>, \u00a1estando en casa! \u00bfNotas la magia de esto? <\/span>Las marcas se encontraban en el mismo lugar que los consumidores: en casa<\/b>.\u00a0<\/span><\/p>\n

\u00bfCrees que exist\u00eda una mejor manera de empatizar e impactar a los consumidores? Probablemente no se te ocurra alguna.<\/span><\/p>\n

Todo lo dicho tiene sustento, adem\u00e1s, en un an\u00e1lisis realizado en 15 pa\u00edses por SocialPubli, con el que se ha detectado que <\/span>el 90% de las marcas que se valieron del marketing con influencers para difundir su mensaje, obtuvieron resultados mucho m\u00e1s efectivos post pandemia, que lo que se lograba antes de la crisis sanitaria<\/b>.<\/span><\/p>\n

 <\/p>\n

*Temas relacionados: Campa\u00f1a de nano y micro influencers para <\/span><\/i>Oceanix de Nestl\u00e9<\/span><\/i><\/a>, Sampling en casa de los consumidores para <\/span><\/i>Dove<\/span><\/i><\/a>; Marketing de influencers para <\/span><\/i>Perrier x Murakami<\/span><\/i><\/a>, Sampling home delivery refrigerado para <\/span><\/i>Perrier<\/span><\/i><\/a>.<\/span><\/i><\/p>\n

\"ElEs claro que, en t\u00e9rminos de marcas y marketing, estos tiempos diferentes y dif\u00edciles que hemos (y estamos) transitando como sociedad, han exigido un <\/span>plus de esfuerzo y creatividad<\/b><\/a> para poder alcanzar los objetivos planeados.\u00a0<\/span><\/p>\n

Al final, todo se trata de <\/span>ver las oportunidades en medio de la crisis<\/b> y, claramente, los profesionales que se ocupan del marketing de las diferentes marcas, encontraron grandes ventajas en el <\/span>marketing con influencers<\/b><\/a>: en un momento en que hab\u00eda una especie de \u201chibernaci\u00f3n econ\u00f3mica\u201d, el sector publicitario encontr\u00f3 un espacio en el cual pod\u00eda seguir creciendo.<\/span><\/p>\n

Ahora, quiz\u00e1s, la pregunta que nos quedar\u00eda por hacernos es: \u00bfcontinuar\u00e1 esta tendencia? \u00bfPor cu\u00e1nto tiempo m\u00e1s el influencer marketing ser\u00e1 la estrategia con mejor ROI?<\/p>\n","protected":false},"excerpt":{"rendered":"

No es ninguna novedad que la aparici\u00f3n del coronavirus signific\u00f3 un cambio para toda la humanidad. Modific\u00f3 la forma en que nos comunicamos, nos educamos, trabajamos e incluso c\u00f3mo nos entretenemos.\u00a0 Por supuesto que ello tambi\u00e9n gener\u00f3 una transformaci\u00f3n que no pas\u00f3 desapercibida, en la forma en que las marcas deb\u00edan llegar a su p\u00fablico […]<\/p>\n","protected":false},"author":2,"featured_media":6979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[213,56,250],"class_list":["post-6975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-marcas","tag-marketing-es","tag-marketing-de-influencers"],"yoast_head":"\nC\u00f3mo la Covid-19 impact\u00f3 en el Marketing con Influencers - Kuvut<\/title>\n<meta name=\"description\" content=\"El marketing con influencers estall\u00f3 durante la pandemia: \u00bfpor cu\u00e1nto tiempo m\u00e1s el influencer marketing ser\u00e1 la estrategia con mejor ROI?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvut.com\/business\/como-la-covid-19-impacto-en-el-marketing-con-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la Covid-19 impact\u00f3 en el Marketing con Influencers - 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