{"id":7965,"date":"2021-11-30T15:22:23","date_gmt":"2021-11-30T15:22:23","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=7965"},"modified":"2021-12-14T15:34:41","modified_gmt":"2021-12-14T15:34:41","slug":"la-incertidumbre-ha-modificado-las-tendencias-de-consumo-para-el-2022-fmcg","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/la-incertidumbre-ha-modificado-las-tendencias-de-consumo-para-el-2022-fmcg\/","title":{"rendered":"La incertidumbre ha modificado las tendencias de consumo para el 2022 &#8211; FMCG"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No es ninguna novedad que con la pandemia del <\/span><b>Covid-19<\/b><span style=\"font-weight: 400;\"> las personas hemos estado expuestas a una gran sensaci\u00f3n de incertidumbre, lo que se ha trasladado a nuestro rol como <\/span><b>consumidores<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Al haber cambiado las rutinas, los h\u00e1bitos de consumo tambi\u00e9n se modificaron a la par y los compradores debieron reajustar expectativas, gastos y actividades, cre\u00e1ndose nuevas <strong>tendencias de consumo<\/strong> para el a\u00f1o que se aproxima.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-7967 lazyload\" title=\"El COVID-19 plantea nuevas tendencias de consumo para el a\u00f1o entrante\" data-src=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2021\/12\/HABITOS-DE-CONSUMO-300x120.png\" alt=\"El COVID-19 plantea nuevas tendencias de consumo para el a\u00f1o entrante\" width=\"1125\" height=\"450\" data-srcset=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2021\/12\/HABITOS-DE-CONSUMO-300x120.png 300w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2021\/12\/HABITOS-DE-CONSUMO-768x307.png 768w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2021\/12\/HABITOS-DE-CONSUMO.png 870w\" data-sizes=\"(max-width: 1125px) 100vw, 1125px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1125px; --smush-placeholder-aspect-ratio: 1125\/450;\" \/><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan las predicciones de <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forrester\/2021\/10\/29\/b2c-marketing-in-europe-2022\/?sh=7f57149c4c98\"><span style=\"font-weight: 400;\">Forbes Europa<\/span><\/a><span style=\"font-weight: 400;\"> y Forrester, dos prestigiosas revistas, <\/span><b>durante el pr\u00f3ximo a\u00f1o <\/b><span style=\"font-weight: 400;\">(esperamos que ya sean tiempos de recuperaci\u00f3n pospand\u00e9mica), los <\/span><b>consumidores <\/b><span style=\"font-weight: 400;\">en los que persista el temor por su salud f\u00edsica y econ\u00f3mica, sumado a un optimismo moderado esperando que todo esto termine, se inclinar\u00e1n por aquellos productos, marcas y experiencias que les otorguen de forma inmediata (aunque sea por breves instantes), sensaci\u00f3n de <\/span><b>bienestar, felicidad, alivio y comodidad.<\/b><span style=\"font-weight: 400;\"> Es decir, que las nuevas tendencias de consumo se inclinan hacia la b\u00fasqueda del placer y el confort&#8230; por encima de todo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para muchos consumidores, <\/span><b>seg\u00fan numerosas <\/b><a href=\"https:\/\/www.forrester.com\/blogs\/predictions-2022-consumer-behavior\/\"><b>encuestas<\/b><\/a><span style=\"font-weight: 400;\">, lo dicho significa que recurrir\u00e1n a bienes f\u00edsicos que les den alegr\u00eda, como por ejemplo <\/span><b>desde una comida reconfortante hasta productos de spa para el hogar<\/b><span style=\"font-weight: 400;\">. Otros afirman que priorizar\u00e1n los momentos de cuidado personal, de pasar tiempo con la familia y con amigos.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En 2019, ya se pod\u00eda observar por parte de los compradores un gran inter\u00e9s por los valores del planeta, la sociedad y en sus relaciones. Pero, <\/span><b>en estos \u00faltimos dos a\u00f1os ha cambiado la mentalidad del consumidor hacia la vanguardia<\/b><span style=\"font-weight: 400;\">. En una encuesta realizada en Reino Unido, el 44% de los adultos indic\u00f3 que la sostenibilidad de los materiales y los procesos que utilizan las empresas influenci\u00f3 significativamente en la elecci\u00f3n de un producto de belleza o cosm\u00e9tico, prefiriendo los <\/span><b>naturales y sostenibles<\/b><span style=\"font-weight: 400;\">. Es a ra\u00edz de ello, que se espera que para el a\u00f1o 2022, este tipo de consumidores influyan considerablemente en la estrategia de las marcas y en las decisiones que se tomen para la elaboraci\u00f3n de sus productos.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Otro punto a destacar, es que estos tiempos pand\u00e9micos han permitido que los consumidores innovaran y<\/span><b> adquirieran habilidades digitales<\/b><span style=\"font-weight: 400;\"> a la hora de obtener y utilizar las cosas. Con ello, los h\u00e1bitos de compra se han transformado y <\/span><b>para el 2022<\/b><span style=\"font-weight: 400;\">, los consumidores preferir\u00e1n aquellas marcas que mantengan los <\/span><b>recursos y las comodidades digitales<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">De manera que, en resumen<\/span><b>,<\/b> para el a\u00f1o entrante, <b>en base a las tendencias de consumo, se espera que<\/b> los compradores<span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se inclinen por aquellas <a href=\"https:\/\/kuvut.com\/business\/portfolio-marketing\/\">marcas<\/a> y\/o productos que los hagan sentir felices, confortables y aliviados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recurran a los <a href=\"https:\/\/kuvut.com\/business\/#\">medios digitales<\/a> antes de hacer compras y en el momento mismo de la acci\u00f3n.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tal como lo ha indicado <\/span><a href=\"https:\/\/www.marketingnews.es\/marcas\/noticia\/1165282054305\/consumidores-buscan-marcas-dejan-huella-positiva-planeta-y-aportan-bienestar-integral-manuel-mermeria-origins.1.html\"><span style=\"font-weight: 400;\">Manuel Mermer\u00eda<\/span><\/a><span style=\"font-weight: 400;\">, de la marca de cosm\u00e9ticos Origins: &#8220;Los consumidores buscan marcas que dejan una huella positiva en el planeta y que aportan un bienestar integral&#8221;\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No es ninguna novedad que con la pandemia del Covid-19 las personas hemos estado expuestas a una gran sensaci\u00f3n de incertidumbre, lo que se ha trasladado a nuestro rol como consumidores.\u00a0Al haber cambiado las rutinas, los h\u00e1bitos de consumo tambi\u00e9n se modificaron a la par y los compradores debieron reajustar expectativas, gastos y actividades, cre\u00e1ndose [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322,126],"tags":[124,125,56],"class_list":["post-7965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-to-consumer","category-habitos-de-consumo","tag-analisis-de-consumidores","tag-habitos-de-consumo","tag-marketing-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La incertidumbre ha modificado las tendencias de consumo para el 2022 - FMCG - Kuvut<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1les son las tendencias de consumo para el 2022? 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