{"id":8412,"date":"2022-03-31T11:01:06","date_gmt":"2022-03-31T11:01:06","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=8412"},"modified":"2022-04-12T11:23:33","modified_gmt":"2022-04-12T11:23:33","slug":"home-sampling-con-glovo-otros-365-dias-juntos","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/home-sampling-con-glovo-otros-365-dias-juntos\/","title":{"rendered":"Home sampling con Glovo: otros 365 d\u00edas juntos"},"content":{"rendered":"

Ya llevamos <\/span>2 a\u00f1os<\/b> como partners de Glovo<\/b>. Desde el d\u00eda uno, nuestra meta ha sido que las marcas pudieran hacer sampling en Espa\u00f1a<\/strong>, llegando de un modo diferente y aut\u00e9ntico a los consumidores, logrando en ellos un efecto sorpresa, que incrementa y potencia el awareness de producto.\"Sampling<\/span><\/p>\n

La idea de hacer <\/span>home sampling en Espa\u00f1a con Glovo<\/b> surgi\u00f3 en plena pandemia provocada por la COVID-19. En ese momento, era necesario replantearse la forma en que los <\/span>productos llegar\u00edan a los consumidores<\/b>, porque el <\/span>sampling en s\u00fapers<\/span><\/a>, centros comerciales, entre otras alternativas que implican entregar muestras fuera de los hogares, no eran una opci\u00f3n\u2026 y no se sab\u00eda cu\u00e1ndo volver\u00edan a serlo.\u00a0<\/span><\/p>\n

En el mencionado momento de crisis, junto a Glovo, encontramos una alternativa perfecta para que las marcas pudieran continuar con sus acciones de sampling, al mismo tiempo que llev\u00e1bamos algo de alegr\u00eda a los hogares espa\u00f1oles, porque, \u00bfqui\u00e9n no se anima cuando recibe un regalo?\u00a0<\/span><\/p>\n

Hoy podemos decir que la pandemia origin\u00f3 <\/span>nuevas tendencias de consumo<\/span><\/a> que dieron paso a formas novedosas en que las marcas presentan, dan a probar y promocionan sus productos. Son tendencias que est\u00e1n vigentes en la actualidad, motivo por el cual el <\/span>sampling con Glovo<\/a> sigue siendo <\/span>atractivo<\/b>.<\/span><\/p>\n

Gracias a <\/span>nuestra colaboraci\u00f3n<\/span><\/a>\u00a0 con Glovo, durante el 2021, +15 marcas llegaron hasta la puerta de<\/span> +400K hogares espa\u00f1oles<\/b>, y juntos conseguimos impactar a <\/span>+1.2M de consumidores<\/b>.<\/span><\/p>\n

\"Resumen<\/p>\n

No queremos dejar de agradecer al equipo de <\/span>Glovo<\/span><\/a> por ser personas positivas, eficientes y grandiosas a la hora de trabajar juntos.\u00a0<\/span><\/p>\n

Esperamos que en este 2022 nuevas marcas descubran el <\/span>home sampling en Espa\u00f1a con Glovo y Kuvut<\/b> que, adem\u00e1s de potenciar el awareness y ayudarles con el muestreo de productos, les ofrece una oportunidad de sorprender gratamente a su consumidor, en el lugar de consumo por excelencia: los hogares.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ya llevamos 2 a\u00f1os como partners de Glovo. Desde el d\u00eda uno, nuestra meta ha sido que las marcas pudieran hacer sampling en Espa\u00f1a, llegando de un modo diferente y aut\u00e9ntico a los consumidores, logrando en ellos un efecto sorpresa, que incrementa y potencia el awareness de producto. La idea de hacer home sampling en […]<\/p>\n","protected":false},"author":7,"featured_media":8415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322,244,121],"tags":[],"class_list":["post-8412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-to-consumer","category-home-sampling","category-sampling"],"yoast_head":"\nHome sampling con Glovo: otros 365 d\u00edas juntos - Kuvut<\/title>\n<meta name=\"description\" content=\"Otro gran a\u00f1o haciendo sampling en Espa\u00f1a junto a Glovo. 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