{"id":8472,"date":"2022-05-11T08:00:52","date_gmt":"2022-05-11T08:00:52","guid":{"rendered":"https:\/\/kuvut.com\/business\/?p=8472"},"modified":"2022-05-03T12:18:36","modified_gmt":"2022-05-03T12:18:36","slug":"la-venta-offline-deberia-imitar-a-los-e-commerce","status":"publish","type":"post","link":"https:\/\/kuvut.com\/business\/la-venta-offline-deberia-imitar-a-los-e-commerce\/","title":{"rendered":"La venta offline deber\u00eda imitar a los e-commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 est\u00e1 pasando actualmente con la <\/span><b>venta offline<\/b><span style=\"font-weight: 400;\"> y por qu\u00e9 deber\u00eda comenzar a emular la <\/span><b>experiencia online<\/b><span style=\"font-weight: 400;\"> ofrecida en los<\/span><b> e-commerce<\/b><span style=\"font-weight: 400;\">? Se trata de un interrogante que puede tener varias respuestas, y en Kuvut consideramos que es el momento de empezar a analizarlas y a hablar de ello.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8473 lazyload\" title=\"La necesidad de emular la experiencia de compra online en el offline\" data-src=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2022\/05\/venta-offline-300x120.png\" alt=\"La necesidad de emular la experiencia de compra online en el offline\" width=\"1150\" height=\"460\" data-srcset=\"https:\/\/kuvut.com\/business\/wp-content\/uploads\/2022\/05\/venta-offline-300x120.png 300w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2022\/05\/venta-offline-768x307.png 768w, https:\/\/kuvut.com\/business\/wp-content\/uploads\/2022\/05\/venta-offline.png 870w\" data-sizes=\"(max-width: 1150px) 100vw, 1150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1150px; --smush-placeholder-aspect-ratio: 1150\/460;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Atr\u00e1s est\u00e1n quedando las <strong>estrategias tradicionales de<\/strong> <\/span><b>marketing offline<\/b><span style=\"font-weight: 400;\">, vi\u00e9ndose superadas por <\/span><b>t\u00e9cnicas innovadoras<\/b><span style=\"font-weight: 400;\"> que est\u00e1n captando cada vez m\u00e1s la <\/span><b>atenci\u00f3n de los consumidores<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Los consumidores quieren las ventajas de la compra online en el offline<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tras una aguda etapa de confinamiento durante el a\u00f1o 2020 y gran parte del 2021, los <\/span><b>consumidores tuvieron que comprar online<\/b><span style=\"font-weight: 400;\">, como nunca antes.\u00a0<\/span><span style=\"font-weight: 400;\">Durante ese periodo, muchas personas <\/span><b>descubrieron los beneficios <\/b><span style=\"font-weight: 400;\">de adquirir productos a trav\u00e9s de internet<\/span> <span style=\"font-weight: 400;\">y, en la actualidad, cada vez son m\u00e1s los consumidores que desean encontrar en los comercios f\u00edsicos las ventajas de las que disponen en los e-commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo dicho en el p\u00e1rrafo anterior, se hace eco en diversos <\/span><b>estudios <\/b><span style=\"font-weight: 400;\">que se han realizado sobre los <\/span><b>nuevos h\u00e1bitos de consumo<\/b><span style=\"font-weight: 400;\"> post pandemia (son numerosos). \u201c<\/span><a href=\"https:\/\/www.bazaarvoice.com\/resources\/the-state-of-retail\/\"><span style=\"font-weight: 400;\">The State of Retail Report<\/span><\/a><span style=\"font-weight: 400;\">&#8221; es uno de ellos, y en este se encuest\u00f3 a m\u00e1s de 8.000 consumidores de diversos pa\u00edses. Sus resultados han demostrado el impacto que la nueva realidad ha tenido sobre la mente del consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los datos que nos parecieron m\u00e1s interesantes, est\u00e1 el que indica que el <\/span><b>60% de los encuestados esperan encontrar UGC en el comercio<\/b><span style=\"font-weight: 400;\"> en que se apersonan. Por ejemplo, quieren poder visualizar rese\u00f1as mediante C\u00f3digo QR u otra opci\u00f3n; desean poder valorar\u00a0 en vivo los productos; &#8230; Esta es una de las muchas se\u00f1ales que esbozan cu\u00e1nto los consumidores desean emular la experiencia de compra online en las tiendas f\u00edsicas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan lo que hemos podido conversar con <\/span><b>responsables de grandes marcas<\/b><span style=\"font-weight: 400;\"> con quienes estamos en contacto para ayudarles con sus campa\u00f1as de <\/span><a href=\"https:\/\/kuvut.com\/business\/portfolio-marketing\/\"><span style=\"font-weight: 400;\">marketing participativo<\/span><\/a><span style=\"font-weight: 400;\">, estad\u00edsticas como la reci\u00e9n mencionada han llegado a \u201csus o\u00eddos\u201d, hasta tal punto que ya est\u00e1n considerando alternativas para <\/span><b>integrar algunos beneficios del online en el offline<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se puede llevar la experiencia online al offline?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recrear la experiencia online a\u00fan es un reto, sin embargo, no es una misi\u00f3n imposible. Creemos que, en la actualidad, la clave est\u00e1 en encontrar alternativas para integrar ambos mundos de cara al consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ese sentido, y en base a nuestra experiencia como <\/span><b>especialistas en marketing participativo<\/b><span style=\"font-weight: 400;\">, podemos poner como ejemplo las campa\u00f1as de sampling. Estas, habitualmente se ejecutan s\u00f3lo en el canal offline, pero actualmente con los dispositivos moviles y app\u2019s, se puede conseguir tambi\u00e9n <\/span><a href=\"https:\/\/kuvut.com\/business\/campana-wom-para-monologo\"><span style=\"font-weight: 400;\">UGC<\/span><\/a><span style=\"font-weight: 400;\"> en redes sociales, miles de <\/span><a href=\"https:\/\/kuvut.com\/business\/portfolio\/home-sampling\/home-sampling-con-900k-de-impactos\/\"><span style=\"font-weight: 400;\">impactos online<\/span><\/a><span style=\"font-weight: 400;\"> y estudios de opini\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otra alternativa para mejorar la <\/span><b>venta offline<\/b><span style=\"font-weight: 400;\">, es <\/span><a href=\"https:\/\/kuvut.com\/business\/sello-calidad-kuvut\"><span style=\"font-weight: 400;\">mostrar en el lineal<\/span><\/a><span style=\"font-weight: 400;\"> (packaging) lo que piensan otras personas que ya han probado el producto y lo han recomendado de manera online a trav\u00e9s de un sello de calidad conseguido en el canal online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los consumidores valoran positivamente el contenido generado por otros usuarios en todas sus formas: desde recomendaciones y fotograf\u00edas en redes sociales, hasta <\/span><a href=\"https:\/\/kuvut.com\/business\/portfolio\/rates-reviews\/formacion-de-producto-y-rates-and-reviews-para-drynites\/\"><span style=\"font-weight: 400;\">reviews<\/span><\/a><span style=\"font-weight: 400;\"> online.\u00a0 El UGC se percibe como algo cercano y real (aunque lo haya elaborado un completo desconocido) y provoca mayor credibilidad que el contenido creado por la marca.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 est\u00e1 pasando actualmente con la venta offline y por qu\u00e9 deber\u00eda comenzar a emular la experiencia online ofrecida en los e-commerce? Se trata de un interrogante que puede tener varias respuestas, y en Kuvut consideramos que es el momento de empezar a analizarlas y a hablar de ello. Atr\u00e1s est\u00e1n quedando las estrategias tradicionales [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[],"class_list":["post-8472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-habitos-de-consumo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La venta offline deber\u00eda imitar a los e-commerce - Kuvut<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 est\u00e1 pasando actualmente con la venta offline y por qu\u00e9 deber\u00eda comenzar a emular la experiencia online ofrecida en los e-commerce?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuvut.com\/business\/la-venta-offline-deberia-imitar-a-los-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La venta offline deber\u00eda imitar a los e-commerce - 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