TestaBox is a unique tool for FMCG brands to bring their products and innovations to the consumer's attention. With this nicely designed sampling activity, we can know the potential of our product launches ahead of time. Trying a product at home with a nice experience is key for our consumers before buying it. Even for consumers who haven't previously been in touch with the brand, the option to try the product through a third-party can really influence their buying behaviour. By bringing a better knowledge of the brand and product, TestaBox brings potential consumers a step closer to a purchase decision.
Media Executive Marketing Heineken