When a brand needs to make its product known, regardless of whether it has to reach consumers at room temperature, refrigerated or frozen, the perfect sampling channel is Glovo. Here’s why.
With the following information, you will be able to discover clearly what we mean when we say that sampling with Glovo is a great and fruitful alternative:
- Glovo users are on average 35.5 years old.
- A more than interesting detail is the fact that at least 60% of its clients live with 3 or more people in their homes, which widens the range of impact.
- For Madrid and Barcelona, Glovo makes its 4 dark kitchens and 4 dark stores available for the sampling campaign. This way, an effective distribution of the samples is achieved.
With a minimum investment ranging from €0.40 per distributed unit, brands can take advantage of Glovo’s distributions to publicize their products, generate impact and increase sales.
Thanks to the sampling that we carry out between Glovo and Kuvut, we manage to distribute a minimum of 20 thousand units per fortnight with minimal duplication.
Sampling with Glovo and Kuvut
During 2019, there was already an increasing trend in purchases to be delivered at home. But it was at the beginning of 2020 that, according to data provided by Kantar, the volume of purchases by delivery accounted for 70% of total purchases by consumers. Of course, this was largely due to the lockdown imposed by COVID-19. But we have been able to determine from our consumer panel that this is a trend that, in all likelihood, will continue for a long time.
At Kuvut we are in charge of implementing the sampling that the brands need. Do you want to let the world know about a product? Contact us and tell us about it, so we can put the gear to work in your favor.