On the go sampling for Bahlsen
With this On the Go sampling, we distributed +70.000 cookies recommended by taxi drivers all over Madrid.
Know how we carried out a creative sampling campaign that helped Bahlsen promote one of their products and generate the expected marketing buzz.
Promote Bahlsen’s PICK UP! Choco & Milk: the brand wanted their brand to be better positioned than their competitors and make more people know about their cookies, their taste, characteristics and, everything related to them! In short, they were looking to generate a word of mouth capable of generating tens of thousands of impacts and online and offline recommendations.
HOW WE ACHIEVED THIS WITH ON THE GO SAMPLING
More than 70.000 product units were delivered along with an informative flyer that intended to educate potential consumers about the main and most important characteristics of Bahlsen’s PICK UP! Choco & Milk.
So, with the collaboration of hundreds of Free Now taxi drivers, we promoted in record time PICK UP! cookies obtaining the word of mouth that the brand and Kuvut team expected to reach.
In order to achieve this, we carried out an ON THE GO sampling campaign that was implemented as follows:
- Taxi drivers had to register themselves on the campaign through Kuvut’s app in order to inform themselves about the product and then, to pick up their lot (cookies + flyers) from several pick-up points distributed around the city.
- Once thy had the cookies, they had to recommend and give their clients for them to try.
Taxi drivers pick up and distribution of the product was verified by Kuvut’s app and from the feedback obtained from the distribution points and the taxi drivers themselves. It all ended up as an express collaborative marketing campaign of great impact.
If you need us to develop something similar for your brand, tell us more! We will be delighted to create a custom strategy capable of providing desired results.