AD-HOC WORD OF MOUTH
Each campaign is unique and designed 100% ad-hoc according to the objectives of the brand.
Get thousands of people to discover your product for weeks and fall in love with. You will have thousands of ambassadors who will recommend your brand and distribute dozens of samples and flyers amongst their friends with word of mouth.
WOM WORD
OF MOUTH
STRENGTHS
With Kuvut technology and our great DB, we get the best Word of Mouth and influencer Marketing
WOM engineered
We have created software that maximizes the generation of online and offline word of mouth through unique activities such as gaming.
Recommendation
We get hundreds of thousands of impacts and quality recommendations thanks to training and engagement activities.
Targeted
Impact your most suitable target thanks to our automatic filters or a manual selection according to the profile and interest shown by your brand / product.
Modular
Expand your objectives and results by activating extra modules of influencers, cashback, lead generation, market study, training...
WOM ENGINEERED
Word of Mouth Marketing, also known as WOM, is one of the actions with the best ROI that you can carry out in Kuvut.
With the aim of making your product known and its benefits online and offline, we are able to maximize Word of mouth among thousands of your potential customers and their environment, by generating hundreds of thousands of conversations thanks to our software aimed at promoting participation through gaming and a points system.
RECOMENDATION
We turn participants into “Brand lovers” thanks to activities such as quizzes, games, UGC activities in social networks…
With our technology, the participant spends weeks interacting and relating to your brand and that significantly increases the quality and quantity of their recommendations, thus obtaining thousands of ambassadors for your product online and offline.
RECOMENDATION
We turn participants into “Brand lovers” thanks to activities such as quizzes, games, UGC activities in social networks…
With our technology, the participant spends weeks interacting and relating to your brand and that significantly increases the quality and quantity of their recommendations, thus obtaining thousands of ambassadors for your product online and offline.
TARGETED
We impact your potential client with the best engagement.
Due to our software and a large heterogeneous community, we are able to work with the profiles that best suit your brand, being able to impact segmented profiles such as:
- Parents with children 0-2 years old
- Parents who buy diapers on Amazon
- People who buy only at Mercadona
- +50 women who dye their hair at home
- Women and men +55 with incontinence
- Smokers
MODULAR
Do you have more goals and needs? We can activate new modules and activities for participants to achieve new goals.
These modules can be activated before, during or at the end of the campaign, and synergies are achieved that amplify the results.
Some examples
MODULAR
Do you have more goals and needs? We can activate new modules and activities for participants to achieve new goals.
These modules can be activated before, during or at the end of the campaign, and synergies are achieved that amplify the results.
Some examples
HOW CAN THE WORD OF MOUTH HELP ME?
AMPLIFY A CAMPAIGN
We maximize your Tv & PR campaigns online and offline
BRAND NOTORIETY
Thousands of consumers connected to the brand
LAUNCH
We familiarize thousands of consumers with your latest launch
SAMPLING
Thousands of consumers and their environment try your product
CHANGE CONSUMER HABITS
We inform thousands of ambassadors about a new aspect of your brand
REINFORCE ENGAGEMENT
We train thousands of ambassadors for the brand
HOW DOES KUVUT WOM WORK?
More than 8 years revolutionizing Marketing
1
Campaign Preparation:
According to briefing and objectives.
2
Campaign Launch:
We communicate the campaign to the entire database by push-app, push-web and email to maximize impacts and registrations.
3
Training and Engagement:
The participants will interact daily for a few weeks, with the product and the brand, completing activities such as: reading educational articles, answering quizzes, completing games, User Generated Content in RRSS, etc.
4
Filter and Selection Polls Ambassadors:
At Kuvut we can select your best ambassadors according to different factors:
Brand / product target Training and engagement results
Influence shown in other campaigns both offline and through their social networks
Answers to the questionnaire.
5
Shipment:
We manage the shipment to ambassadors, including warehousing, picking, and incident management...
6
Product Test and WOM:
The selected ambassadors receive and test the product. They also share samples with their friends by recommending the product through word of mouth.
7
UGC:
Post on social networks like Instagram explaining experience and recommending the product.
8
Control:
Posts quality, impacts / engagement and rewards to the best ambassadors with points and / or kuvis.
9
Final Product Survey
10
Post Campaign Report
WOM
It is our most complete product where your consumers and nano influencers become Brand Lovers of your brand, endorsing your product to their community, and even distribute samples of it, generating hundreds of thousands of conversations and millions of online and offline impacts.
The number of ambassadors depends on the type, product category and the objectives of the brand. The more ambassadors selected, the stronger the Word of Mouth will have and the more reach we will achieve.
WOM campaigns are applicable to any type of product, target and objectives, since all campaigns are created ad-hoc. As for the target, we can apply any type of filter. The brand tells us how to configure the initial survey and decide the type of filter they want to apply.
Given the complexity of the campaign, we normally need 14-21 days to prepare all the materials, activities and microsites. In exceptionally urgent cases, we can launch the campaign in 7 days.
It is a “turnkey” service. We take care of the entire campaign management: generation of graphic and textual material, preparation of activities, user support, logistics management, etc.
Contact
If you are interested in our services, from ad-hoc integrations of our technology in your CRM, to specific WOM campaigns, Sampling, Influencer Marketing, market research or reviews, complete the form and we will start working to meet your goals!