Market study with +3.000 answered surveys

Lacer trusted us with a market analysis in order to launch their new product: Salivar Pills. The results were revealing for the brand and they gave them the possibility of improving their product and launching strategy.

THE CHALLENGE

Lacer Salivar Pills were designed in two different forms and the brand needed to know what impact they had on the aimed target. So, we set the following goals:

• Know the overall acceptance of each of the pills tested (2 alternatives)
• Learn about the things that people like the most and the least of each type of pill.
• Discover what the user thinks about the improvement of mouth hydration that the product offers.
• Obtain statistics about purchase intent.
• Analyze the general preference between the two tested pills and the reasons for that preference.
• Know if, in general, there is a previous usage of products for dry mouth.

HOW WE MANAGED THE MARKET ANALYSIS

• We established a universe for the market study that adjusted to the target agreed with the brand.
• We sent a pack with two types of pills to treat dry mouth and an informative pamphlet of what to do with them (test + answering the survey within x days), to over 120 people, who were carefully selected in order to fulfill the desired target.
• We made the necessary and correct questions.
• We analyzed the results and put together a detailed report.

We discovered very interesting data, and even some details that the brand did not take into account until this moment. For example, that one pill has a shape that is much more liked than the other; that there are a lot of people that need to use these kinds of products to eliminate mouth dryness and that they are also part of a great number of people who suffer from lack of natural salivation, among other more than interesting details that were obtained by focusing on 5 essential points:

1. In-depth product research / study.
2. Comprehensive offer analysis.
3. Price research.
4. We studied the demand for the product within the market it would be launched to.
5. We examined and compared the channel alternatives for distribution and sales.

From the market analysis we carried out, Lacer Salivar Pills was able to make the adjustments needed to its product in order to sell it with bigger success probabilities.

At Kuvut we have an expert team and know how to make that a market study eases the decision making, allows to know the consumer or potential client, and provide other information that may be interesting for each brand. If you think we can help you, contact us! We will be delighted of telling you more about this service.

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