Influential marketing + WOM campaign for Blitz. We educated over 6000 micro influencers.

Thanks to the collaboration of micro influencers carefully selected by Kuvut’s team, we got Regina Blitz to stand out over their competitors. Find out how we made it possible.

THE CHALLENGE

Increase penetration on the “home paper” category to impact and obtain product recommendation, generating social media interactions.

We also had to find a way to educate our target informing them of Regina Blitz’s most important characteristics: quality, usage and applications, properties, and more!

HOW WE MANAGED IT WITH THE HELP OF MICRO INFLUENCERS

We carried out a two-month campaign that included WOM, influencer marketing and a small, but interesting, market study that was made in collaboration of Kuvut’s consumer panel.

Creating the modules on our app, we were capable of profiling our target and carry out the necessary education regarding the characteristics that differentiate Regina Blitz from other brands. For example, its quality, absorption power, among others. This was made so that the message consumers shared on social media coincided with the one the brand wanted to convey.We achieved over 24.000 education quizzes as part of the necessary activities to generate engagement, which was accompanied by gaming activities to generate impact and buzz. Always working on the keywords and images on all activities, we obtained over 150.000 interactions.The word of mouth marketing we carried out for Regina Blitz included 2000 ambassadors with nano and micro influencer and instagrammer potential, that were selected from over more than 6000 participants. These people generated nothing more and nothing less than +1.800.000 WOM online and offline impacts over the two months the activity took part.
Once the campaign was over, we carried out a brief market study with the participation of the campaign’s ambassadors. We obtained very interesting data, such as knowing the consumers satisfaction regarding the product, their most valued characteristics, notes about the competition, among other factors.

Now that you know how we do it, if you want us to help your brand get online and offline impact, get in touch with us! We will be delighted to give you more information.